Last updated: April 7, 2024

Phase Two Saddlery ("we", "us", or "our") is the owner of this website phasetwosaddlery.com. This privacy policy describes how we collect, process, and retain the Personal Information when you use our online website (the “Site” or “Services”).

By using our Services, you agree to this Privacy Policy. Any changes to this Privacy Policy will become effective upon posting of the revised Privacy Policy on the Internet, accessible through our website. This Privacy Policy has been designed to be reasonably accessible to people with disabilities.

We recommend that you read this Privacy Policy carefully as it provides important information about the processing of your personal data. If you do not agree to this Privacy Policy, please do not use or access any of our Services.

1. COLLECTION AND USE OF PERSONAL INFORMATION

We collect information when you use the Services, for example, (1) when you visit and use our website, (2) when you email us or submit forms online, (3) when we are otherwise in communication with or providing products or services to you.

Certain of the information we collect may be “Personal Information,” by which we mean information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a natural person or household, such as a name, postal address, e-mail address, telephone number, and/or payment information, and subject to exceptions under applicable law, which may include information that is publicly available.

The Personal Information we collect or receive varies depending on how you interact with us. Depending on that interaction, we collect:

• Identifiers, including contact information and device information. This may include your name, address, telephone number or e-mail address. For example, we might collect this Personal Information if you sign up for an online account or participate in an event. We might also collect contact information if you fill out a client information card. We may also collect the type of device you use to access our Platform, and collect your device identifier, IP address or mobile operating system.
• Account information. We collect information in order to provide you with an account, including email address and password, in addition to name and contact information.
• Payment information. For example, we may collect your credit card number, billing and shipping address when you purchase products.
• Communications, including electronic and audio, from you. We may collect Personal Information you post in a public space on our Platform, such as when you leave a product review. We may also collect Personal Information, and the content of your messages, when you send us a message through the “Contact” page, use a “wish list,” use live chat or LV’s Virtual Assistant, utilize the online appointment service, use our distant repair video and audio calling feature, use similar entry points on our Platform, or when you enter a promotion. We may also collect audio recordings, photos of your product for repair, and other information when you contact us. We may also collect information such as survey responses when you are responding to a survey. We may use third party tools for the collection of this information, as described further below.
• Social media information. We may collect Personal Information you post on our social media pages. We may also collect your social media profile information and information posted on your page.
• Demographic information. We may collect your birthdate, age, gender and zip or postal code. We may also collect information that could identify you and relates to your hobbies, interests or shopping behavior.
• Commercial information, including purchase history. We may collect Personal Information about the purchases you make online or in stores. This could include the products you purchased and their prices. We also collect information about the services you have purchased.
• Internet or other electronic network activity information, including Product and Platform usage information. If you use our connected products (i.e., products that are connected to the internet in order to transmit data or be controlled remotely; such as our Tambour Horizon Connected Watch) (“Connected Products”), we may collect information regarding your use of such products (such as which feature on your product you use the most), as well as exact location information if necessary to provide you the service you requested. We also collect information about when and how people visit and interact with our Services, and website, including what pages they accessed, and their interaction with the website and its features, such as chat and videos. We might look also at what site you came from, or what site you visit when you leave us. We might look at how often you use the app and where you downloaded it. We might also review information regarding your interactions with our communications, such as email and chat. We also receive information to help detect and prevent consumer fraud, including but not limited to browser and keyboard language settings, whether data is automatically filled or manually entered, whether data is manually or copy pasted, and proxy detection. We and/or our partners may use tools, including from third parties, to collect some of this information.
• Location information. For example, we may collect precise location information from your device to provide you with the products and services you have requested. This may include information about your exact location. We may also collect this Personal Information in the background when our mobile applications are not in use. We do not use such information for marketing, analytics, or otherwise to draw inferences about you.
• Sensitive Personal Information. Certain of the Personal Information we collect also falls under the sub-category of “Sensitive Personal Information” as defined by certain laws, such as your precise geolocation information, or information related to your racial origin, religious beliefs, or sexual orientation. If we collect such information, we only collect and use such information as necessary to provide goods and services to you and do not use such information to infer characteristics about you. If you are a Virginia, Colorado, Utah, or Connecticut resident, we do not collect or process your sensitive data (as defined in those states’ laws) without your consent. And in all cases, we do not sell or share for targeted advertising purposes, your Sensitive Personal Information.

Retention.  We will retain your Personal Information for as long as is needed to carry out the purposes we’ve described, or as otherwise required by law.  The criteria used to determine the applicable retention period for your Personal Information includes the length of time we have an ongoing relationship with you and whether there is a legal obligation to which we are subject that requires us to retain your Personal Information.

2. SOURCES OF YOUR PERSONAL INFORMATION

We collect and obtain information from:

You. We collect information when you provide it to us directly, offline or online, through a web form or direct communication with us by email, when you create an account online or in our stores; use our Sites or Services; purchase products or services on our website or in our stores; visit our stores; participate in one of our events; or contact our customer-services. If you provide Personal Information to us about someone else, you must ensure that you are entitled to disclose that information to us and that, without us taking any further steps required by data protection laws, we may collect, use and disclose such information for the Purposes.

Services Providers and Contractors. We work with service providers and contractors who collect information on our behalf in order to provide services to us, such as providing, offering and improving products and services, IT development and support, hosting and carrying out marketing and business studies and marketing campaigns, verifying your information, authenticating payments and processing orders and payments, credit reporting, fulfilment services, and delivery services. Our marketing agencies, advertising technology vendors, and analytics providers may also provide us with information about you. We only allow our service providers and contractors to collect and use your Personal Information in connection with the services they provide us and as otherwise permitted by law.

Cookies and Similar Technologies.  We may use online tracking technologies, such as cookies, web beacons and/or embedded scripts, to help us remember devices associated with users of the Site, analyze the parts of our Sites that users visit, the length of time spent at any particular area, the general geographic location of the IP address and the specific functionalities that users choose to use.  Essentially, cookies are a user’s identification card for our servers.  Web beacons are small graphic files linked to our servers that allow us to track your use of our Site.  An embedded script is programming code that is designed to collect information about your interactions with us.  All of these help us remember and respond to what you do on our Site.

Other Users. We also collect information about you from other users, such as a spouse who contacts us on your behalf or from your friends who provide us with your information in order to invite you to events you may be interested in.

Other Entities. We collect information about you from other entities, including, for example, social media sites and advertising technology vendors. When you engage with our Services on or through third-party social networking sites, such as Facebook or Twitter, and allow us to have access to information from your profile (e.g., name, email address, photo, gender, birthday, location, friends, followers, the posts or the ‘likes’ you make), we may collect information about you from those other entity sites. You can control what data you share through privacy settings available on some social networking sites. For more information about how you can customize your privacy settings and how such third-party sites treat your Personal Information, please refer to their privacy policies and terms of use. We may also collect information from government sources to help us with engaging in fraud monitoring and prevention, compliance with applicable laws and regulations.

Publicly Available Sources. We collect information in the public domain and data available in open government databases to help us with engaging in fraud monitoring and prevention, compliance with applicable law and regulations, reviewing and processing your employment application and other information; and as otherwise permitted by law.

3. DISCLOSURES OF PERSONAL INFORMATION TO OTHER ENTITIES

During at least the past 12 months, we have disclosed your Personal Information to the following categories of entities:

Our Employees. We disclose all categories of Personal Information listed above with employees that need to have access to your Personal Information and are authorized to process them in order to achieve the aforementioned purposes and who are committed to confidentiality.

Service Providers and Contractors. We disclose all categories of Personal Information listed above with our service providers and contractors. These service providers and contractors may include agencies, ad networks, website developers, and other vendors and suppliers that provide us with technology, services, and/or content related to our operations, payment processing, data analytics, marketing and advertising, website hosting, advertisement auditing, security and integrity of the Site, the quality and safety of the Site, debugging to identify and repair errors that impair existing intended functionality of the Site, internal research, and technical and customer support. These service providers and contractors are only using your Personal Information at our direction and on our behalf.

Government Authorities, Legal Rights and Actions. We disclose all categories of Personal Information listed above with various government authorities in response to subpoenas, court orders, or other legal process; to establish or exercise our legal rights or to protect our property; to defend against legal claims; or as otherwise required by law. In such cases we reserve the right to raise or waive any legal objection or right available to us.

Acquirers. We may disclose all categories of Personal Information listed above to an acquirer, assignee or other successor entity in connection with, or during negotiations of, any proposed or actual merger, purchase, sale or any other type of acquisition or business combination of all or any portion of our assets, or transfer of all or a portion of our business to another business.

Third Parties. We disclose General Location Information, and Device, Internet And Network Activity Information, and IP Addresses, cookie IDs and Device IDs with third parties, such as our advertising and marketing partners.  We may work with advertising partners to serve you interest-based advertisements, on the Services and on other services. You may be presented with an opportunity to receive information and/or marketing offers directly from third parties. If you do agree (or do not decline where permitted by law) to have your Personal Information shared, your Personal Information will be disclosed to such third parties and all information you disclose will be subject to the privacy policy and practices of such third parties. We are not responsible for the privacy policies and practices of such third parties and, therefore, you should review the privacy policies and practices of such third parties prior to agreeing to receive such information from third parties. If you later decide that you no longer want to receive communication from a third party, and unless stated otherwise in this Privacy Policy, you will need to contact that third party directly.

Facilitating Requests. We disclose all of the categories of Personal Information listed above at your request or direction.

Consent. We disclose all of the categories of Personal Information listed above if we have let you know what information will be shared, with whom, and obtained your consent.

4. YOUR CHOICES REGARDING YOUR PERSONAL INFORMATION?

1. Your U.S. State Privacy Rights

You may have certain rights with respect to Personal Information under U.S. State Privacy Laws. Under the California Consumer Privacy Act (CCPA), these rights have been extended to Personal Information collected, used, and shared between businesses (B2B); however, these rights have not been extended in any other state.  As a result, these rights are limited to consumers, not applicable to individuals in their capacity as employees of businesses that are exchanging personal information between one another.  For purposes of this subsection, the terms “consumer”, “Personal Information”, “categories of Personal Information”, “business purpose”, “third party”, “sell”, and “share” have the meanings ascribed to them respectively in the applicable state law. To the extent provided under applicable laws, you have the right to:

Access and Disclosure. You have the right to send us a request, up to two times every 12 months, that we disclose to you the categories of Personal Information we collected about you, the categories of sources from which we collected your Personal Information, the business or commercial purposes for collecting, selling, or sharing your Personal Information, the categories of third parties to whom we have shared your Personal Information, and the specific pieces of Personal Information we have collected about you, the categories of Personal Information we sold or disclosed. You also have the right to request a portable copy of your Personal Information.

Correction and Deletion. You have the right to send us a request to correct or delete Personal Information we have about you, subject to certain exceptions allowed under applicable law.

Do Not Sell or Share My Personal Information (Opt-out of Targeted Advertising). Under certain U.S. State Privacy Laws, you may be able to request that we not sell, or share for targeted behavioral advertising, your Personal Information. We may sell, share, and use for targeted advertising the following categories of Personal Information to companies that provide marketing and advertising services to us, as well as advertisers that place advertisements on our Services: Device, Internet, and Network Activity Information, IP Address, cookie IDs and Device ID, and General Location Information. This information is shared to help us understand who our users are, so that we can sell ads on the Services and advertise and market the Services to new users. You can request that we not sell or share your Personal Information by sending an email with your request.

Opt-out Preference Signals; Global Privacy Control. You have the right to send us a request to opt-out of the selling and sharing of Personal Information through an opt-out preference signal. If you use an opt-out preference signal, we will apply the opt-out to the device or browser which sends the opt-out preference signal and to any consumer profile associated with that browser or device, including pseudonymous profiles. You can use an opt-out preference signal by downloading a supported browser or extension. If known, we will also treat the opt-out preference signal as a valid request to opt-out of sale/sharing for the user. Some browsers allow you to send a Do Not Track signal, an older request to block tracking of users by third parties. We may not honor these older signals.

Sensitive Personal Information. You have the right to send us a request to limit the use of your Sensitive Personal Information to those uses that are necessary to perform the services reasonably expected by an average person and to certain other permitted business purposes. These business purposes include helping to perform services reasonably expected by users of this Services who have requested such services, ensuring security and integrity (to the extent the use of the information is reasonably necessary and proportionate for these purposes), ensuring physical safety of natural persons (to the extent the use of the information is reasonably necessary and proportionate for these purposes), short-term, transient use (subject to certain conditions), performing certain services, and engaging in certain activities related to quality or safety of our services or products. We do not collect or process Sensitive Personal Information for the purpose of inferring characteristics about you.

No Financial Incentives. We do not offer any programs that would be considered a “financial incentive” for sharing your Personal Information under U.S. state privacy laws.

No Discrimination. We will not discriminate against you because you made any of these requests. We may deny certain requests, or fulfill a request only in part, based on our legal rights and obligations. For example, we may retain Personal Information as permitted by law, such as for tax or other record keeping purposes, to maintain an active account, and to process transactions and facilitate customer requests.

Users Under 16. Note that the Website is not intended for users under the age of 16. We do not knowingly sell Personal Information from anyone under the age of 16. Please see our section titled “Minor Children” below for more information.

1. Promotional Communications

We do not send you promotional emails unless you have opted-in to receive these communications. If you no longer wish to receive our marketing/promotional emails (e.g., newsletters, invitations, etc.), you may opt out at any time directly from the unsubscribe link included in each promotional email we send to you. Please note that we may continue to contact you to the extent necessary for the purposes of any products or services you have requested and our ongoing business relations. Please note that your opt-out is limited to the email address used to opt-out.

1. Tracking Technologies

Google provides tools to allow you to opt out of the use of certain information collected by Google Analytics at https://tools.google.com/dlpage/gaoptoutNew window, by Google Analytics for Display Advertising or the Google Display Network at https://www.google.com/settings/ads/onweb/New window, or downloading the Google Analytics Opt-out Browser Add-on.

To learn more about targeted ads and how to opt out of receiving certain targeted ads from third parties, please visit: (i) for website targeted ads from DAA participants, https://www.aboutads.info/choicesNew window; (ii) for app targeted ads from DAA participants, https://www.aboutads.info/appchoicesNew window; and (iii) for targeted ads from NAI participants, https://www.networkadvertising.org/choices/New window. Opting out only means that the selected participants should no longer deliver certain targeted ads to you, but does not mean you will no longer receive any targeted content and/or ads (e.g., in connection with the participants’ other customers or from other technology services).

You may also limit our use of information collected from or about your mobile device for purposes of serving targeted ads to you by going to your device settings and turning off tracking for advertising purposes.

Most browsers allow you to control tracking tools on your web browser.  You do not have to accept cookies to use our Website; however, if you disable cookies, certain functionality on our Website may be lost.  Most browsers allow you to delete cookies or decline to accept cookies by going to the preferences, tools or options menus of your browser.  Selections you make are device-specific and browser-specific, meaning that you should update your preferences on each device you use and within each browser.

Please note that if you opt out using any of these methods, the opt out will only apply to the specific browser or device from which you opt out. We are not responsible for the effectiveness of, or compliance with, any opt-out options or programs, or the accuracy of any other entities’ statements regarding their opt-out options or programs.

5. OTHER CONSUMER RIGHTS IN CALIFORNIA

Shine the Light. If you are a California resident, you have the right to ask us one time each year if we have shared Personal Information with third parties for their direct marketing purposes. To make a request, please send us an email, or write to us at the address listed in the Contact Us section with “Shine the Light” in the subject line of your communication.

Right to Erasure. If you are a California resident under 18 years old and you are registered with the Services, you can ask us to remove content or information you have posted to the Services. To make a request, email us or write to us at the address listed in the Contact Us section with “California Under 18 Content Removal Request” in the subject line and tell us what you want removed. We may require additional information from you to allow us to verify your identity as well as details about where the content is posted. We will make reasonable good faith efforts to remove the post from prospective public view, although we cannot ensure the complete or comprehensive removal of the content and may retain the content as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

6. SECURITY OF YOUR PERSONAL INFORMATION?

We have implemented reasonable and appropriate security measures designed to protect your Personal Information against unauthorized access and use. However, the transmission of information via the internet is not completely secure and we cannot ensure the security of your Personal Information transmitted via the internet.

7. OTHER IMPORTANT INFORMATION

1. Links To Other Sites

For your convenience we may provide links to websites operated by companies (“Other Sites”) that we believe may be of interest to you. We do not endorse and are not responsible for the privacy practices of these Other Sites. If you choose to link to one of these Other Sites, you should review the privacy policy posted on the Other Site to understand how that Other Site collects and uses your Personal Information.

1. Notice of Changes to our Privacy Policy

This Privacy Policy reflects our current practices, and is subject to change and update from time to time. When we post changes to this Privacy Policy we will modify the "Effective Date" at the top of this Privacy Policy to indicate when such changes have come into effect. If we change this Privacy Policy in a material way, we will inform you through a notice advising of such change at the beginning of this Privacy Policy and on our Digital Platforms.

8. MINOR CHILDREN

The Services are a general audience website and we do not knowingly collect any Personal Information (as that term and similar terms are defined under applicable state and federal law) from children younger than the age of sixteen (16). We will delete any Personal Information collected that we later determine to be from a user younger than the age of sixteen (16) in accordance with our legal obligations.

9. CONTACT US

In issues relating to your account, to withdraw your consent, to ask general questions or to lodge a complaint, please contact our Customer Service:

– By email: office@phasetwosaddlery.com

– By mail: 3080 Fairlane Farms Road, Suite 2, Wellington, Florida 33414

We will inform you when your information is required in order to process your request, to respond to your queries or to provide you with our products and services. If you do not provide this information, then it may delay or prevent us from processing your request, responding to your query and providing products or services to you.

We hope to ensure that the personal data we possess are accurate at all times and therefore we encourage you to update your information in case any changes have occurred. We also may ask you to update your information from time to time.